Janellis decision support tool

10 Questions Drive Better Decision-Making

Janellis has completed a series of Critical Thinking Labs with executives from a broad range of industries. In these interactive and experiential workshops, we found there is consensus across all sectors for improved decision-making at all levels within the organisation. The reason is some individuals and teams are:

  • “too quick to make decisions without considering the facts and/or impacts”
  • “too slow to make decisions and with poor judgement”
  • “making decisions with bias, limited structure or rigor”

Many organisations want to become more adaptive and to embed an ‘agile’ culture. This relies on effective decision-making at all layers within the organisation.

A broad spectrum of skills underpin good decision-making including the ability to ‘cut through’ by: analysing, verifying and clarifying. Imagining, perceiving and collaborating are core skills. While synthesising, prioritising, planning and communicating are the essential elements of good decision making.

Many of these skills are considered ‘Critical Thinking’ skills. Not surprisingly, it is usually the executive leaders within the organisation who have honed these skills through intuition and experience.

There is a need to build these skills across the organisation more broadly. After all, “a company’s strategy is the sum of decisions it effectively makes and executes over time”. This needs to happen at all layers on a day-to-day basis, not just for the executive-led decisions.

Recently we have been asked the following questions:

How can we simplify the decision-making process? How can we speed it up? How can we provide more rigor? How can we improve decision-making at all levels within the organisation?

Janellis has developed a Decision Support Tool. For more than ten years, senior leaders have used the tool to navigate through some of their most complex challenges. Most teams like the simplicity and structure but others don’t like the words ‘tool’, process or framework as they feel they already have enough of these within their organisation.

For those who don’t want another framework or ‘tool’ we have summarised the ten key questions that drive better decision-making. These questions assume that an individual is making a decision or leading the discussion with the right people present.

10 key questions are:

  1. What are the facts?
  2. What are the assumptions?
  3. What is the main issue / opportunity?
  4. Based on the main issue / opportunity, what is the most likely outcome?
  5. Based on the main issue / opportunity, what is the worst-case scenario?
  6. Based on the main issue / opportunity, what is the best-case scenario?
  7. Based on these scenarios what are the likely impacts across the key areas of the organisation? i.e. People, Finance, Customers, Strategy, etc.
  8. What do we need to do now and what do we need to do later?
  9. Who are all the key stakeholders that we need to communicate with?
  10. How, who and when will we communicate?

These steps may seem obvious and simplistic but debating the facts and assumptions is essential to cutting through to the main issue, particularly where there is incomplete or conflicting information. Data is an important part of getting to the facts and should be used to inform and support decision-making but not dictate it. Challenging assumptions can highlight conscious and unconscious bias at the same time as drawing upon intuition and experience. The importance of this step cannot be overstated as the rest of the decision-making is often underpinned by how well this is done.

We consider all steps in our process as Critical Thinking, but in their purest form some of the key steps include Creative Thinking. In his book Think Better Tim, Hurson says:

 “The overarching principle of productive thinking is that creative thinking and critical thinking have to separate. The productive thinking dynamic is the ongoing alternation between critical thinking and creative thinking. Imagine a kayak paddle. One side stands for creative thinking and the other critical. If you always use the creative thinking paddle you will go around in circles. If you use the critical paddle you go in circles the other way. 

The key is to alternate between the two. That way you develop enormous forward momentum.”

When following the steps in a group situation, it becomes clear who is more inclined towards Creative Thinking or Critical Thinking. Bringing a team together who have diversity of thought and experience, allows them to ‘toggle’ between Critical and Creative Thinking in a way that creates momentum and produces more robust decision-making.

The benefit of using the framework is it provides rigor for the individual or teams to ‘stay within the process’. This is particularly valuable where there are personal preferences and inclinations to stay too long in either the Creative or Critical Thinking phase, running the risk of ‘going around in circles‘.

If you would like to learn more about Critical Thinking, sign up to our upcoming Virtual Lab to see how it’s used.